For the Russell Athletic Bowl, we wanted to honor the relationship between player and coach and the lifelong power of team. So, we released two videos inspired by actual letters from an Indiana high school football coach and one of his graduating seniors.
The “Dear Seniors” effort included a month-long social media campaign featuring real letters from high school coaches to their seniors.
Barkley
Add + Good is the philosophy that drives and inspires Barkley. Barkley Films was tasked with bringing visual meaning to this idea. To do this, we created synonyms of "add" and "good" and then designed and fabricated those words to be fimled in unique settings which gave the words a deeper meaning and context.
CREDITS
Director/Editor: Michael Martin
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Take5
Take5, the ultimate remixed candy bar decided to join up with Uber and remix unsuspecting customers rides in this once-in-a-lifetime activation. Uber users in major cities were invited to 'remix their ride' and then greeted with Lamborghini's©, Hummers, motorcycles with sidecars, VW buses and more for a remixed ride like no other, and Barkley Films was there to capture it all from film to post. We traveled in teams across the country and turned around edits with on-point motion design on-site.
CREDITS
Camera/Editor: Griffin Davis
Motion Designer: Michael Martin
Camera: Josh Dubois
