For the Russell Athletic Bowl, we wanted to honor the relationship between player and coach and the lifelong power of team. So, we released two videos inspired by actual letters from an Indiana high school football coach and one of his graduating seniors.
The “Dear Seniors” effort included a month-long social media campaign featuring real letters from high school coaches to their seniors.
Russell Athletic
In this emotional tribute to father coaches, Barkley Films chose a docu-style approach to film this real-life father-son combo. The spot's authenticity was achieved by filming real little league ball players before, during and after an actual game. The director used his real-life experience of being coached by his own father to help inspire this meaningful piece.
Russell Athletic
Benjamin Russell invented the sweatshirt in 1930. Barkley Films invented this edit in 2017. Both are monumental.
CREDITS
Editor: Nick Stout
