For the Russell Athletic Bowl, we wanted to honor the relationship between player and coach and the lifelong power of team. So, we released two videos inspired by actual letters from an Indiana high school football coach and one of his graduating seniors.
The “Dear Seniors” effort included a month-long social media campaign featuring real letters from high school coaches to their seniors.
Russell Athletic
When Russell Athletic launched the 'Heritage Collection' and staked their claim as the Original American Sportswear they needed social content that was as beautiful as their new collection. The video was featured popular lifestyle and fashion platforms like Highsnobiety, Complex and Fader.
Russell Athletic
In this motion graphics piece, we were given the opportunity to bring to life still images from the Russell Settle Your Score campaign. Focusing on the extraordinary image of Coach Ralph, we moved into the stories of those teams who lost their championship games by a touchdown or less.
CREDITS
Director/Motion Designer: Carson Catlin
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Russell Athletic
In this emotional tribute to father coaches, Barkley Films chose a docu-style approach to film this real-life father-son combo. The spot's authenticity was achieved by filming real little league ball players before, during and after an actual game. The director used his real-life experience of being coached by his own father to help inspire this meaningful piece.