For the Russell Athletic Bowl, we wanted to honor the relationship between player and coach and the lifelong power of team. So, we released two videos inspired by actual letters from an Indiana high school football coach and one of his graduating seniors.
The “Dear Seniors” effort included a month-long social media campaign featuring real letters from high school coaches to their seniors.
Russell Athletic
When Russell Athletic launched the 'Heritage Collection' and staked their claim as the Original American Sportswear they needed social content that was as beautiful as their new collection. The video was featured popular lifestyle and fashion platforms like Highsnobiety, Complex and Fader.